Mixed-Reality devices like Samsung's Project Moohan and Apple's Vision Pro are opening up new opportunities for businesses and consumers.

With Mixed Reality and immersive storytelling, businesses create unforgettable experiences and convey messages that resonate.

Movement as Control: VR technology seamlessly integrates real movements with virtual worlds. Discover how experts are testing this innovation in action.

Learn how Visoric and the University of Applied Sciences Neu-Ulm (HNU) are showcasing the world’s first Digital Supply Chain Twin at ALSC 24.

The design of retail spaces is undergoing a fundamental transformation thanks to immersive 3D technologies, spatial computing, and digital innovations.

Luminary Cloud and NVIDIA Omniverse are setting new standards for design and development in automotive, aerospace, and architecture with digital twins and AI-driven simulation.

Through Apple Vision Pro, Lamborghini unlocks innovative ways to experience the iconic design and cutting-edge technologies of the Lamborghini Temerario in an immersive format.

Experience how 3D real-time engines and LED stages are revolutionizing film production, creating authentic, immersive scenes that once required extensive outdoor shooting.

Immersive technologies open new pathways for the insurance industry. Discover how interactive simulations and gamification are transforming insurance education.

Gucci leverages digital innovation to showcase the craftsmanship of its iconic bags. Through immersive experiences in the Gucci app, the luxury of the brand’s image is redefined.